So, when the government of France awarded him the Volta Prize for inventing the telephone, he combined this monetary award with the money hye made from selling the patent on another invention to establish the Volta Bureau in Washington, D. C. . Its purpose was to fund research on deafness. Today, it is called the Alexander Graham Bell Association. Its role has been changed to providing the latest information to the deaf of the world on how best to cope with their disability.
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Es cierto que muchas cosas han evolucionado con el auge de las tecnologías de la comunicación, pero los fundamentos del marketing siguen tan sólidos como siempre. Saludos